Sarah Evans

Sarah Evans is the owner of Sevans Strategy, a public relations and new media consultancy. It’s her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of more than 65,000 people.

Sarah created and moderates #Journchat, the first-ever weekly live tweetchat for public relations professionals, journalists and bloggers. She runs her own blog at and shares a daily resource for public relations professionals called Commentz.

A "for good" advocate, Sarah worked with a local crisis center to raise more than $161K in three weeks via social media and is a team member of the Guinness Book World Record holding #beatcancer.

Sarah can be seen in Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter and Entrepreneur’s Top 10 Hot Startups.

You can connect with Sarah on Twitter at @PRsarahevans.

Liz Schmidt

As the media and research manager at Sevans Strategy, Liz Schmidt develops and leads social media campaigns for brands and uses her penchant for research to identify and integrate new emerging media tools and trends into strategies.

Her background includes influencer and blogger identification and outreach, educating brands on how to build relationships with journalists and consumers via social media, online conversation monitoring and content development tactics.

You can connect with Liz on Twitter @LizPope.